A feedback form to send after a job

Ask while the job is fresh and people still remember the details. This page takes a star rating, optional yes-or-no questions and a comment, and sends them to you. Afterwards every customer sees your public review link, whatever they rated, which keeps you within Google's rules.

When to use it

• A job has just finished and you'd like to know how it really went.
• A new team member is out on their own and you want a read on them.
• Something went wrong and you'd like to hear it directly.
• You want to spot repeat problems, like late arrivals, across many visits.

What a good one includes

• The job it refers to, so the customer knows which visit you mean.
• One or two specific yes-or-no questions, such as 'was everything left tidy?'.
• A free text box. The reason behind a score is more useful than the score.
• A short, truthful intro about why you're asking.
• A name field that's optional, so people can be frank.

Make one by saying what you need

Text it, type it or say it, the way you'd tell a colleague:

Feedback request for Mrs Alvarez after her gutter clean with Skyline Roofing, ask if we arrived on time and cleaned up.

Questions

Can I ask only happy customers for a Google review?

No. Google's policy says not to discourage negative reviews or selectively solicit positive ones. Ask everyone in the same way.

Can I offer a discount for a review?

Not for Google reviews, which prohibit incentives. Consumer protection rules in many countries also restrict paid or incentivised reviews.

What should I do with a low rating?

Reply quickly and try to fix it. The page tells the customer someone will be in touch, so that person needs to be you.