- Home
- Who it's for
- Hair and beauty
Keep the column full, even when a three-hour colour doesn't show
Your column is the business. A colour that doesn't turn up can't be resold at 2pm on a Thursday, and you can't answer messages with foils in both hands. New clients find you on Instagram at 10pm, so the link in your bio has to do the talking while you're asleep.
A working week, in pages
10pm on Instagram
Someone has saved your balayage reel and wants to know how much and when, and you won't see the message until tomorrow's first break. One branded page in your bio takes them to booking, prices and your reviews in a tap each.
links: book, price list from $65, instagram, google reviews
"How much for a full head?"
It depends on length, thickness and who does it, and you don't want to quote that by message and get held to it. List services as from-prices, with a note on what moves them. When your colour costs go up, change the page by text and the salon's QR code stays put.
prices: cut and blow-dry from $65, full head foils from $180, balayage from $240, lash lift $75, long hair extra
The 2pm that doesn't show
Clients book on impulse and forget by the time it comes round. Your booking page sends a reminder first, with a link to move or cancel up to your cutoff. The client who'd have quietly stayed home can hand the slot back while you can still fill it.
booking page for Studio Fern: cut $65, colour from $120, brows $30, Tuesday to Saturday 9 to 6
Holding four hours of balayage
You've blocked out a Saturday morning for a new client who has paid you nothing. Send a deposit request once they've booked, with the date, the total and what's left to pay on the day. A stranger with $70 in is a different booking from a stranger with a name in your book.
deposit Tessa Grant, balayage and toner Saturday 10am, $280 total, $70 to hold the slot
Before the tint goes on
Before a lash tint or a first colour you want past reactions and patch-test details in writing. Send the form ahead so it comes back signed with a finger, not filled in at the basin. What you have to ask depends on where you are and on your insurer.
consent form for lash tint at $45: allergies, past reactions, contact lenses, patch test done
The wedding party
The bride wants a trial, then hair and make-up for five, starting at 7am in a hotel an hour away. Put travel and the early start on their own lines so nobody queries the total. The valid-until date means you aren't holding a June Saturday forever, and she accepts with a deposit.
quote Lily Chen wedding June 12: trial $120, bride $220, 4 bridesmaids at $95, early start and travel $110, 30% deposit
Questions
Can a booking take a deposit at the same time?
Not on the same page. The booking page holds the time, and a deposit request is a separate link you send after it, and that link needs your own Stripe set up behind it. It's worth keeping that for long colours and first-time clients.
I rent a chair. Does the money come to me or the salon?
If you set up your own account and connect your own Stripe, payments go to your bank. The logo, colours and client pages are yours as well, so they move with you if you change chairs.
Can a client buy a gift voucher for a friend and have it spent over several visits?
Yes. You make each voucher with its own code and text the link to whoever is paying, and your terms can say it works across visits. The page doesn't keep a running balance, so note what's been used against the code at the desk.
Read next
- How to reduce no-shows: confirmations, reminders, deposits and a clear policyNo-shows fall when a booking is confirmed, the customer is reminded, changing it is easy, and something is at stake. This guide gives you the schedule, the wording, a deposit example and the legal caveats.
- How to ask for a depositHow to ask for a deposit in plain words, work out a fair amount and write refund terms that hold up. Includes wording to copy and the legal limits to check first.
- How to ask customers for reviews without breaking the rulesAsk every customer, the same way, soon after the job, with a direct link and no reward. This guide gives you the wording, the timing, and what Google's policy and the FTC actually say.
Send your first page today
Start free. Add your logo and colours, say what you need, and send the link.
Start free