A price list that's never out of date

A printed price list goes stale the day your costs change. This one lives at a link, with your prices grouped into sections and rates shown per hour or per job. Change a figure and anyone who opens it sees the new number, while the QR code on your van stays the same.

When to use it

• Half your enquiries begin with 'how much is a call-out?'.
• A salon, garage or dry cleaner has a laminated list by the till that keeps being crossed out.
• You raised your hourly rate and don't want to reprint anything.
• A property manager wants your standard rates on file.

What a good one includes

• Sections that match how customers think, such as call-outs and common jobs.
• A unit on each price: per hour, per room, per visit.
• Short notes for the catches, like 'from' or 'plus parts'.
• A clear line saying whether tax is included. Rules on showing prices vary, and consumer prices often have to show the full amount.
• An intro that sets the tone and states any minimum charge.

Make one by saying what you need

Text it, type it or say it, the way you'd tell a colleague:

Price list for Sparkle Auto Detailing: wash $25, interior $60, full detail $150, add pet hair removal for $30.

Questions

Should small businesses publish prices?

If your jobs are fairly standard, it saves time on both sides and filters out poor fits. For highly variable work, 'from' prices with a clear note work better.

How often should I review my prices?

At least yearly, and whenever a major cost changes. A live page makes it cheap to act when you do.